Ducati has announced a strategic expansion into the cycling market with the unveiling of a new range of high-performance bicycles beginning in March 2026.
The Bologna-based motorcycle manufacturer will introduce road bikes, gravel bikes, and pedal-assist mountain bikes (e-MTBs) designed to reflect the brand's core philosophy of style, sophistication, and performance.
The announcement, made on December 1, 2025, represents a significant escalation of Ducati's presence in cycling, building upon the company's entry into the e-bike sector in 2018.
The new venture demonstrates Ducati's commitment to strengthening its position across both wheeled sports, driven by a vision that recognizes cycling and motorcycling as parallel pursuits sharing terrain, riding dynamics, and a common passion for speed and freedom.
The project was developed in collaboration with Diamant S.r.l., a company operating within Gruppo Zecchetto, an Italian organization encompassing leading cycling brands including DMT (cycling footwear), Alè Cycling (technical apparel), and Diamant Compositi (carbon and composite component manufacturing).
This partnership provides Ducati with established expertise in materials science, design, and production infrastructure essential to developing high-performance bicycles.
Strategic Team of Cycling Champions
Ducati has assembled three prominent Italian cycling figures to lead the development across different disciplines. Elia Viviani, one of the most successful sprinters of his generation with over 90 professional road victories, an Olympic gold medal from Rio 2016, and the 2025 world title in the elimination race, serves as global consultant overseeing all development phases of the road bike range.
His technical vision and track record provide critical guidance for creating performance-oriented models that meet competitive standards.
Vincenzo Nibali, renowned for his achievements in Grand Tour cycling, contributes expertise to the road segment and associated sports projects.
Nibali's capability to excel across different race formats ensures that Ducati's road range will address the demands of top-level competition.
For the off-road segment, Ducati collaborates with Lorenzo Suding, a multiple Italian Downhill Champion and established authority in modern mountain biking.
Suding's involvement focuses on the evolution and development of the racing-oriented e-MTB range.
Product Range and Accessories
The cycling lineup will extend beyond bicycles themselves. Ducati plans to develop dedicated accessories and technical apparel specifically designed for each cycling discipline, creating a comprehensive ecosystem aligned with the brand's broader vision.
This approach mirrors Ducati's motorcycle strategy, where accessories and gear complement the core motorcycle offerings.
The final product portfolio is expected to feature road bikes with modern geometries optimized for mixed terrain, performance-oriented gravel bicycles incorporating solutions typical of brands with strong sporting cultures—including clean cable integration, aerodynamic refinement, and enhanced descent stability—and aggressive e-MTB models designed with competitive spirit and technical capability.
Distribution and Availability
The new bicycles will be available through selected Ducati dealerships and specialized cycling retailers beginning in March 2026.
This dual-channel approach combines Ducati's existing motorcycle dealer network with cycling-specific shops, maximizing market penetration and reaching both motorcycle enthusiasts transitioning to cycling and dedicated cycling consumers.
Strategic Vision and Market Context
Claudio Domenicali, CEO of Ducati Motor Holding, framed the initiative as central to the brand's broader ambitions: "The collaboration with Diamant, together with the contribution of Italian cycling champions such as Vincenzo Nibali, Elia Viviani, and Lorenzo Suding, allows us to develop high-performance bicycles designed to offer enthusiasts a level of quality and excitement comparable to that of our motorcycles."
The project concludes Ducati's previous collaboration with THOK, an Italian company that supported the development of earlier e-MTB models.
This transition represents a consolidation of Ducati's cycling strategy under the Diamant partnership, positioning the company to leverage greater internal capability and control over product development.
Philippe Zecchetto, CEO of Diamant S.r.l., emphasized the mutual benefits: "The collaboration between our companies is rooted in shared values and the pursuit of excellence.
Putting our cycling expertise and structure at the service of a brand like Ducati represents an extraordinary opportunity to create products that embody outstanding performance and unique style."
Ducati's 2026 cycling launch occurs during a significant milestone year for the motorcycle manufacturer, which marks its centennial in 2026, adding symbolic weight to the expansion initiative and underscoring the brand's commitment to evolving beyond its traditional core business while maintaining its identity centered on high-performance engineering and Italian design heritage.
